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Monte Carlo Fan Company Appoints New Sales Management Team

Riverside, New Jersey (April 14, 2008) - Monte Carlo Fan Company, the ceiling fan division of Sea Gull Lighting Products, LLC, a Generation Brands Company, announced today the appointment of several new sales leaders in support of the company's recent integration plan, while reassigning selected existing members of the company to new roles. The plan aimed at improving the brand's sales, marketing, and service, greatly boosts the company's resources with a totally integrated team of seasoned professionals and focuses on growth initiatives in all channels.

Most notably for the company is that sales management for the Monte Carlo brand will now be led by Spencer Bolgard, Vice President of Sales, for the Sea Gull Lighting and Monte Carlo brands.  Bolgard, a six-year company veteran, will apply his twenty-plus years of sales management experience, leadership, and expertise to the Monte Carlo sales organization, while streamlining operations in this area for the company.  Prior to joining the company in 2002, he served as Vice President, Electrical Supply Division at Affiliated Distributors, following various sales and marketing positions with GE, Leviton Manufacturing, and Motorola. 


Joining the new team of sales leaders for the Monte Carlo brand are several seasoned sales professionals:

Scott Torontali joins the Monte Carlo Fan Company as Vice Scott Torontali - Monte Carlo Fan CompanyPresident/National Sales Manager.  Most recently, Torontali served as Vice President of Sales for Hunter Fan Corporation - Casablanca Division, after serving nine years in various sales roles at Black & Decker Corporation.  Torontali currently resides in St. Simons Island, GA and holds a Bachelors Degree in Business from the University of Akron.

To further support the company's growth the Scott ForstMonte Carlo Fan Company  has appointed Scott Forst to the role of Eastern Regional Sales Manager.  Forst joins Monte Carlo after serving several years in sales and sales management for Hunter Fan Corporation - Casablanca Division.  A thirty-year Floridian, Forst currently resides in Tampa, FL and holds a Marketing Degree from Florida State University.
Stephanie David also joins the Sea Gull Lighting Stephanie David& Monte Carlo Fan Company team as Director of Business Development, Corporate Accounts for both brands.  After graduating from Franklin and Marshall College with a BA in English and Business Administration, David began her eleven-year career in the building materials industry with Armstrong World Industries in their commercial ceilings sales organization.  During this time, she earned her MBA from Auburn University.  Before joining the Sea Gull Lighting / Monte Carlo team, David led several key sales initiatives for the lighting showroom channel with other market leading manufacturers, including the Kohler Company and Lutron Electronics. She also worked for Ferguson Enterprises, the largest plumbing supplier in the US, as their Builder Sales Manager for the Philadelphia market.  David will utilize these experiences and skills as a solid foundation for her new position for the company.
Dennis Davenport, the creator of the company's premium ceiling fan brand, has been named Vice President of Product Development.  Under his continued leadership, the company intends to embark on an aggressive product launch and design program that hits the mark with superior style and leading technology and innovation.
"We're confident that this new structure will drive an unparalleled market position, as we have superior product design & quality, financial strength, and the spirit to prosper in a challenging economy", says Ace Rosenstein, Vice President of Marketing and Corporate Development for Sea Gull Lighting and the Monte Carlo Fan Company.  "And, of course, we will continue to place a strong emphasis and importance on the relationships that Monte Carlo has with its dealers", he added.
Founded in 1996, the Monte Carlo Fan Company, a Generation Brands company (www.Generation-Brands.com), is dedicated to engineering the finest quality ceiling fans designs and accessories.  From traditional to trendy, understated to ornate, Monte Carlo brand products reflect the emerging trends in home décor and complement a wide variety of tastes, room settings and budgets. In addition, Monte Carlo ceiling fans are built with energy-efficient motors and blades that not only look good but ensure whisper-quiet, optimal air movement.  For more information contact the Monte Carlo Fan Company at 800-519-4092 or visit www.MonteCarloFans.com



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