Royce Lighting Receives "Lighting for Tomorrow" Awards from The American Lighting Association

Bronx, New York (September 11, 2007) - Royce Lighting, industry leader setting the standard for design in home fashion and as a leader and trendsetter in decorative, interior and exterior lighting, today won the prestigious "Lighting for Tomorrow" Yearbook Award from the American Lighting Association (ALA) for two outstanding Energy Star® collections in their new fall lines, the indoor Prescott Collection and the Outdoor Convertible Lantern Collection.  These awards are sponsored by the Consortium for Energy Efficiency (CEE) and the US Department of Energy.  Both the CEE and the US Department of Energy have a long standing commitment to improving lighting energy efficiency promoting the development of high-efficiency products to improve energy efficiency in America's homes and buildings with a focus on exceptional innovative design.

"Today's indoor and outdoor lighting means so much more than it used to," comments Harold Wolfson, Vice President and General Manager of Royce Lighting, "outdoor lighting has taken on a new persona with people spending more time at home.  Our outdoor convertible lighting offers the option of taking a single fixture and converting it from a wall mount to a pendant.  Indoor lighting has become a signature of the home owner, outwardly exhibiting their sense of design and style.  Our Energy Star products give the homeowner the opportunity to be environmentally conscientious while openly displaying their design savvy, and delivers to them value in beautifully designed quality products at a reasonable cost."

The annual Lighting for Tomorrow competition was created in 2002 to recognize the best in decorative energy-efficient lighting fixtures.  The Lighting for Tomorrow Yearbook highlights award winning recipients and is distributed to retailers and homebuilders to inform for purchasing and installation decisions.  All fixtures in the Yearbook meet the design and production requirements of the Energy Star Residential Light Fixture Program and are chosen by 12 discerning judges drawn from various areas of the residential lighting industry.  

"We are very committed at Royce Lighting to continue expanding our Energy Star product lines in the future" said Wolfson, "Our natural resources are stretched every day, and in this way we have the opportunity to create exceptional designs while reducing our footprint on the environment.  We are very proud of this fact."

About Royce Lighting, a Generation Brands Company;
A dedicated team of in-house designers, fashion forecasters, specifiers, and engineers ensure the quality and integrity of Royce's exclusive copyrighted collections and families of lighting products. Royce is a charter partner of the U.S. government ENERGY STAR® program offering hundreds of ENERGY STAR® qualified lighting solutions that save both money for the customer and the environment. From decorative and residential lighting solutions to more functional commercial needs, Royce Lighting offers the broadest selection of ENERGY STAR products which include chandeliers, pendants, ceiling fixtures and vanity lighting manufactured in company-owned factories by skilled craftsmen and technicians.  In addition to lighting, Royce offers beautiful collections of home décor, from indoor/outdoor mosaic tables to kitchen accents such as wine consoles, stools and backer's racks

For more public relations information for Royce Lighting, please contact Michele Slater at 718-292-2024 ext 311 or mslater@feiss.com. Please visit our website at www.roycelighting.com.