Paul Vrabel Named Director of Energy Efficient Products Group at Sea Gull Lighting Products, LLC

Riverside, New Jersey (June 4, 2007) – Sea Gull Lighting Products, LLC (www.SeaGullLighting.com), the industry’s leading manufacturer of ENERGY STAR® qualified, decorative and functional lighting fixtures and ceiling fans, have named Paul Vrabel as director of its energy-efficient products group.

Vrabel is responsible for the sales, marketing, and development of the company’s energy efficient products category, including the more than 800 ENERGY STAR qualified models.  Additionally, Vrabel will serve the organization as the lead liason to utility companies, and government agencies such as the U.S. Environmental Protection Agency, Department of Energy and Sea Gull Lighting business partners to develop the next wave of energy-efficient lighting products. He will also work directly with distributors, retailers and building professionals to continually educate and reinforce the cost savings and environmentally-friendly benefits associated with the company’s ‘green’ products lighting products.

“Paul has a remarkable background for this position,” says Ace Rosenstein, Sea Gull Lighting’s vice president of marketing and corporate development. “He is internationally recognized as an expert in energy-efficient lighting having spent nearly 10 years supporting the ENERGY STAR Residential Lighting Fixture Program extensively within the United States; in addition he has supported energy efficient lighting programs in Canada, Brazil, Philippines and Mexico.”

“For the past 13 years, Paul has dedicated his professional life to furthering the development and practical application of high-quality, energy-efficient technologies,” adds Spencer Bolgard, the company’s vice president of sales. “His experience is also equally adept within the residential and commercial lighting marketplaces, which makes his background ideally suited for this position and our company.”

Prior to joining Sea Gull Lighting, Vrabel worked for ICF International, a global professional services firm that partners with government and commercial clients to deliver consulting services and technology solutions in energy, environment, transportation, social programs, defense and homeland security.

During this time, he held several senior-level positions at ICF related to the sale, promotion and development of energy-efficient lighting products. This included nearly 10 years assisting the EPA in the strategic planning, marketing, technical development and management of the ENERGY STAR Residential Lighting Fixture program as well as manager of the ICF International Lighting Team in the US and international markets. His responsibilities ranged from the development and implementation of strategic marketing plans that promoted energy efficient lighting benefits, to the development and presentation of technical and sales training seminars for showrooms, distributors, trade associations and numerous other building professionals.

Vrabel holds Bachelor and M.S. degrees in Architectural Engineering from The Pennsylvania State University and attended the Civil Engineering and Architecture program at Leeds University in Leeds, England. He has also published numerous articles on energy-efficient lighting marketing strategies within leading industry publications and holds certifications from the Project Management Institute and the National Council on Qualifications for the Lighting Professions.

About Sea Gull Lighting Products LLC
Headquartered in Riverside, New Jersey, Sea Gull Lighting Products, LLC, a Generation Brands company, (www.generation-brands.com) is a leading manufacturer and marketer of decorative and functional lighting for residential, commercial and architectural applications. The 88-year-old company provides more than 3,500 product designs spanning 15 categories to a multi-national network of electrical distributors, lighting showrooms, furniture and gift specialty stores as well as various niche markets. Recipient of the ENERGY STAR® Partner of the Year award 2004 and 2005 and the 2007 ENERGY STAR® Partner of Sustained Excellence Award, the company also offers the industry’s most expansive line of ENERGY STAR products with more than 800 ENERGY STAR lighting fixtures and ceiling fans included in its product line.

For more information regarding Sea Gull Lighting, please contact William Chelak at 1-732-541-2971 or wchelak@seagulllighting.com.