Cary, N.C., May 30, 2007— Generation Brands, North America’s largest decorative lighting manufacturer, announced today the appointment of Steve Harriott as President of its Encompass Lighting Group (ELG), effective June 1, 2007. Harriott previously served as Vice President of Sales and Marketing.
The new role will expand Harriott’s leadership responsibilities to include oversight of all aspects of the company’s brands, which include Tech Lighting, LBL Lighting, 2 thousand degrees, T~trak, tiella, and the newly introduced Wilmette Lighting Company and Element recessed downlights.
Prior to joining Encompass Lighting Group in 2004, Harriott served as Vice President and General Manager for the E. & J. Gallo Winery responsible for Asia, Canada and Latin America. Harriott helped to build Gallo’s prominence globally through consumer brand building and sales initiatives.
Generation Brands President & CEO, T. Tracy Bilbrough, said: "We are pleased to announce the promotion of Steve Harriott to President of our Encompass Lighting Group. Steve has performed brilliantly as ELG's Vice President of Sales & Marketing and has had a tremendous impact on the growth of the brand equity and market presence of ELG's portfolio of products and brands. Steve has the leadership qualities, business acumen and passion for the lighting business that are ideally suited to take on this key role in our company.”
After being a part of Tech Lighting and then Encompass Lighting over the last seven years, former President Joe Higgins has accepted a unique opportunity to serve at Misericordia Heart of Mercy, a Chicago-based special needs home serving 550 children and adults with mild to profound developmental disabilities. Higgins commented: “Misericordia has had such a distinct impact on my family and the lives of all the people they serve. I am excited to reach a point in my life where I can start to give back to organizations like this.”
Additionally, Higgins will remain with the company for the remainder of 2007 as a consultant to aid the management transition and to support the new product development process as the company continues as an industry leader in product innovation. ELG launched two new brands in 2007 and will continue its track record of creating some of the most innovative designs in the lighting industry.
“We would like to thank Joe Higgins for his years of great leadership of ELG and for his vision in creating the powerful platform that ELG represents today,” adds Bilbrough
About Encompass Lighting Group:
Since 1988, the brands of Encompass Lighting Group have been the premier choice of architects, lighting designers, interior designers and homeowners who seek the best in architectural lighting systems. Headquartered outside of Chicago, Encompass Lighting Group is known for combining precision design and high quality materials to create beautiful, functional lighting. Its products can be found in lighting retailers and through sales representatives across North America. For more information, please visit www.encompasslighting.com
About Generation Brands:
Generation Brands is one of America’s leading companies serving the lighting, electrical wholesale, home improvement, home décor, and building products industries. The company has an outstanding portfolio of fashionable and functional lighting fixtures, ceiling fans, and decorative products that provide value and growth for its customers and end-users. Generation Brands’ success is derived from its ability to serve customers and end-users with superior service, leading edge design, and outstanding quality. The organization continues to increase marketing investments and develop operating and product synergies that enhance our value to the many markets we serve. Learn more about us and our brands at www.generation-brands.com.
Contact:
Ace Rosenstein, Generation Brands
p: 856.764.4128
ace@generation-brands.com
Jeremy Bakken, Lambert, Edwards & Associates
p: 616.233.0500
jbakken@lambert-edwards.com
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