Riverside, New Jersey – Sea Gull Lighting Products, LLC (www.SeaGullLighting.com), the leading manufacturer of decorative and functional lighting products, recently received accolades from TED Magazine for the “tasteful, informative and functional” design of its company website as well as the “colorful and attention-grabbing” layout of its’ Bring It Home Magazine. These honors were recently announced during the NAED Annual Meeting in Washington, D.C., which also served to highlight TED’s 2007 Best of the Best Annual Marketing Awards Competition.
“Each year, our publication strives to honor the industry’s brightest and most creative marketing, sales and branding campaigns,” says Michael Martin, TED Magazine’s associate publisher and editor. “This year, we were proud to honor Sea Gull Lighting with two awards that profoundly reflects the overall excellence of their marketing and branding efforts.”
“Our judges were especially enthused with the company’s website, which offers a fresh and extremely insightful portal to all forms of lighting information. In addition, they were also struck with the creative and very colorful way in which Bring It Home Magazine tied lighting to home décor, while serving as an informative sales tool for Sea Gull Lighting distributors and showrooms nationwide”, added Martin.
In 2006, Sea Gull Lighting completely re-designed its company website to provide homeowners, builders and design professionals with a user-friendly, informational and visual method for rapidly accessing details about more than 3,500 company products as well as the latest lighting trends. “We wanted to produce a site that was filled with useful information, easy to navigate and dramatically highlighted the benefits of proper lighting design,” explains Brian Michalovic, Sea Gull Lighting’s Director of Internet Services & Development. “We are delighted that TED Magazine and its judges believe that we successfully met most, if not all of these goals. This honor mirrors the input from many of our customers and has provided the foundation for updating the site with even more customer-driven benefits.”
In addition, Sea Gull Lighting launched Bring It Home in 2004 to stylishly promote color, design, style, trends and fashion to consumers nationwide. Distributed in partnership with company distributors, showrooms and selected national builders, the self-published magazine was designed to support dealer sales with a visually-compelling and informational consumer vehicle, while subtly extending awareness for the Sea Gull Lighting brand. The magazine, which is distributed seasonally, has become widely respected for helping showroom customers to make educated-buying decisions based on editorial featuring energy savings tips, accent lighting suggestions and overall design information.
Headquartered in Riverside, New Jersey, Sea Gull Lighting Products, LLC, a Generation Brands company, is a leading manufacturer and marketer of decorative and functional lighting for residential, commercial and architectural applications. The 88-year-old company provides more than 3,500 product designs spanning 15 categories to a multi-national network of electrical distributors, lighting showrooms, furniture and gift specialty stores as well as various niche markets. Recipient of the ENERGY STAR® Partner of the Year award 2004 and 2005 and the 2007 ENERGY STAR® Partner of Sustained Excellence Award, the company also offers the industry’s most expansive line of ENERGY STAR products with more than 500 ENERGY STAR lighting fixtures and ceiling fans included in its product line.
For more information regarding Sea Gull Lighting, please contact William Chelak at 1-732-541-2971 or wchelak@seagulllighting.com.
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