T. Tracy Bilbrough is President & Chief Executive Officer of Generation Brands, having been appointed to the role upon joining the company in March 2006. From May 2000 – March 2006 Mr. Bilbrough was President and Chief Executive officer of Juno Lighting Inc. This followed a 19 year career at Black and Decker Corporation and a three year stint as a Division President at Thomas and Betts Corp. Mr. Bilbrough has an MBA from the University of Baltimore and a Bachelors degree in economics from Loyola College.

Daniel S. Macsherry is Executive Vice President and Chief Financial Officer of Generation Brands, having been appointed to the role upon joining the company in August 2006. From August 2004 – August 2006 Mr. Macsherry was Vice President and CFO of the Irwin Tool division of Newell Rubbermaid. From September 2000 – August 2004 Mr. Macsherry was Executive Vice President of Business Development at Juno Lighting Inc. This followed a career in financial roles at Peat Marwick , Black and Decker Corp. And Stanley – Bostich. Mr. Macsherry holds a Bachelor's degree in Accounting from Drexel University.

W. Allen Fromm is Executive Vice President and Chief Supply Chain Officer of Generation Brands, having been appointed to the role upon joining the company in September 2006. From April 2001- September 2006 Mr. Fromm was Executive Vice President of Operations at Juno Lighting Inc. This followed a 21 year career in Marketing, Product Management and Purchasing at Black and Decker Corp. Mr. Fromm holds an MBA from the University of Baltimore and a Bachelors degree in Business Education from Bowling Green University.